Post by account_disabled on Mar 14, 2024 9:07:53 GMT
Watches, perhaps because they were among the first objects to be associated with the idea of status and success, have always played an important role in advertisements, especially those featuring luxury products. However, in all the commercials, the hands always point to 10:10. Why? This choice does not depend so much on the fact that it is a double number - to learn more about double hours , you can visit the oroscopissimi website - but on a marketing choice. Why do the clock hands always point to 10:10 in the commercials? This is a decision which, although it seems apparently random, is actually linked to a very interesting motivation: according to one interpretation, when they are positioned at 10:10, the hands frame the name of the brand without covering it; according to another, which might arouse surprise and understandable skepticism, at 10:10, the arrangement of the hands subtly resembles a smile, leaving spectators in such a good mood that it contributes to the increase in sales.
An international team of researchers explored the latter theory in 2017, publishing their findings in Find Your Phone Number the journal Frontiers in Psychology. On that occasion, 46 participants were recruited, who were asked to look at sixty images of various clocks with the hands positioned at 10:10, 11:30 and 8:20 and to evaluate both their emotional response to the sight of each image and their propensity to purchase in the various cases. Subjects rated clocks set to 10:10 as slightly more pleasant than clocks set to other times. They also said they would be slightly more likely to purchase them. In a second experiment, the researchers recruited another twenty subjects, who were asked to view twelve different images of watches arranged in random order; again, the hands were set to 10:10, 11:30 and 8:20 and to rate how much each setting resembled an image of a smile or sad face on a scale of one to ten.
Overwhelmingly, subjects said that clocks set at 10:10 more closely resembled a smiling face while clocks set at 8:20 more closely resembled a sad face. Although the research could have benefited from a larger sample size, particularly for the first experiment, and probably should have compared more time settings, it definitely supported the hypothesis. Marketers are well known for exploiting every possible angle to sell products, and setting the hands of traditional clocks to 10:10 really seems to subtly influence potential buyers. Hands and emojis: what do they have in common? It doesn't matter if it's a Swatch or a Patek. The hands will invariably be set to 10:10. The fact that the appearance of the hands positioned in this way brings to mind a smile leads to a phenomenon known as pareidolia. This word has Greek roots and comes from “para” which roughly means “beside” or “instead of” and “eidolon” which means “image” or “form”.
An international team of researchers explored the latter theory in 2017, publishing their findings in Find Your Phone Number the journal Frontiers in Psychology. On that occasion, 46 participants were recruited, who were asked to look at sixty images of various clocks with the hands positioned at 10:10, 11:30 and 8:20 and to evaluate both their emotional response to the sight of each image and their propensity to purchase in the various cases. Subjects rated clocks set to 10:10 as slightly more pleasant than clocks set to other times. They also said they would be slightly more likely to purchase them. In a second experiment, the researchers recruited another twenty subjects, who were asked to view twelve different images of watches arranged in random order; again, the hands were set to 10:10, 11:30 and 8:20 and to rate how much each setting resembled an image of a smile or sad face on a scale of one to ten.
Overwhelmingly, subjects said that clocks set at 10:10 more closely resembled a smiling face while clocks set at 8:20 more closely resembled a sad face. Although the research could have benefited from a larger sample size, particularly for the first experiment, and probably should have compared more time settings, it definitely supported the hypothesis. Marketers are well known for exploiting every possible angle to sell products, and setting the hands of traditional clocks to 10:10 really seems to subtly influence potential buyers. Hands and emojis: what do they have in common? It doesn't matter if it's a Swatch or a Patek. The hands will invariably be set to 10:10. The fact that the appearance of the hands positioned in this way brings to mind a smile leads to a phenomenon known as pareidolia. This word has Greek roots and comes from “para” which roughly means “beside” or “instead of” and “eidolon” which means “image” or “form”.