Post by account_disabled on Jan 6, 2024 7:06:15 GMT
Although Black Friday is celebrated this Friday, November 27, the truth is that this date, so marked on the calendar of brands and consumers, continues for more and more days and, together with Cyber Monday, continues to increase in popularity throughout the year. width of the globe. This is revealed by the “Black Friday Global Forecast” prepared by the global strategy and marketing consultancy Simon-Kucher & Partners . According to this study, based on a sample of more than 10,000 consumers in 14 countries, Black Friday is the most recognized sales event of the year. In Spain, the willingness to buy on this date is 73% , a figure that is still high, although slightly lower than in previous years. The coronavirus pandemic has significantly affected shopping behavior ahead of the Christmas season, according to the report, and these changes will continue in the coming months. In fact, in Spain around 80% of consumers say that the coronavirus crisis has influenced their purchasing behavior . Some of the changes caused by the pandemic lie in a greater rise in online commerce as it involves safer purchases (31% will only buy through this channel) and local purchases , the advance of Christmas shopping during Black Friday with the in order to save and increasing interest in sustainable products .
Electronics (71%), fashion (50%) and small appliances (46%) are the most desired categories. According to forecasts, Spaniards will spend more on Black Friday and Cyber Monday than on the rest Phone Number List of the sales , and most would buy earlier if Black Friday and Cyber Monday were anticipated. The popularity of Black Friday extends to other countries. In Spain, Germany, the Netherlands, Sweden, the United Kingdom and the United Arab Emirates, 100% of consumers surveyed are familiar with Black Friday , and in the case of China and Australia the figure stands at 87% and 84%. %, respectively. As for Cyber Monday , in all countries except Saudi Arabia, Turkey and China - where Singles' Day is most popular - most consumers are aware of the event. Black Friday 2020 spending This year, it is expected that the budget allocated to Black Friday and Cyber Monday will be between 200 and 300 euros worldwide . Denmark, Saudi Arabia and the United Arab Emirates are the countries in which greater spending is expected, while in Australia and New Zealand the budget will be smaller. In Spain, average spending has fallen by 36%, going from 266 euros in 2019 to 195 euros in 2020.
Spanish consumers expect that the entire assortment is on sale and half of them expect the offers to be above 25%/30% discounts. Therefore, it is strategic to plan the availability of the assortment very well , knowing that this will be the most important moment of purchases with sales and focusing the investment knowing that there is a significant reduction in average spending," says Miguel Ángel Herrero, Director of the area. of Retail at Simon-Kucher & Partners. This year, marked by the pandemic, online shopping will be an option chosen by many consumers . In China, 70% of them plan to use this channel, and only in three countries (New Zealand, the Netherlands and the United Arab Emirates) do they prefer purchases that are not online. «It is an excellent opportunity for companies to profitably take advantage of these days of consumption, but to do so they must have an adequate pricing, promotions and assortment strategy , systems and processes sufficiently advanced to manage multichannel and optimize mark management. downs dynamically,” says Simone Biccari, Senior Director of the Retail area at Simon-Kucher & Partners.
Electronics (71%), fashion (50%) and small appliances (46%) are the most desired categories. According to forecasts, Spaniards will spend more on Black Friday and Cyber Monday than on the rest Phone Number List of the sales , and most would buy earlier if Black Friday and Cyber Monday were anticipated. The popularity of Black Friday extends to other countries. In Spain, Germany, the Netherlands, Sweden, the United Kingdom and the United Arab Emirates, 100% of consumers surveyed are familiar with Black Friday , and in the case of China and Australia the figure stands at 87% and 84%. %, respectively. As for Cyber Monday , in all countries except Saudi Arabia, Turkey and China - where Singles' Day is most popular - most consumers are aware of the event. Black Friday 2020 spending This year, it is expected that the budget allocated to Black Friday and Cyber Monday will be between 200 and 300 euros worldwide . Denmark, Saudi Arabia and the United Arab Emirates are the countries in which greater spending is expected, while in Australia and New Zealand the budget will be smaller. In Spain, average spending has fallen by 36%, going from 266 euros in 2019 to 195 euros in 2020.
Spanish consumers expect that the entire assortment is on sale and half of them expect the offers to be above 25%/30% discounts. Therefore, it is strategic to plan the availability of the assortment very well , knowing that this will be the most important moment of purchases with sales and focusing the investment knowing that there is a significant reduction in average spending," says Miguel Ángel Herrero, Director of the area. of Retail at Simon-Kucher & Partners. This year, marked by the pandemic, online shopping will be an option chosen by many consumers . In China, 70% of them plan to use this channel, and only in three countries (New Zealand, the Netherlands and the United Arab Emirates) do they prefer purchases that are not online. «It is an excellent opportunity for companies to profitably take advantage of these days of consumption, but to do so they must have an adequate pricing, promotions and assortment strategy , systems and processes sufficiently advanced to manage multichannel and optimize mark management. downs dynamically,” says Simone Biccari, Senior Director of the Retail area at Simon-Kucher & Partners.